ProfileMegaReach is a full-service public relations firm formed in 1995 to provide optimum market-specific, result-oriented and objective-focused PR services in the Philippines and/or overseas.
The MegaReach advantage is anchored strongly on its consistent 101% delivery of its PR commitments, wholistic and highly-focused strategies, and vigorous and sustained campaign implementation by its key professionals who are formerly from print and broadcast media, and from government and corporate sectors. Without having any bureaucractic layers, MegaReach can immediately respond to clients’ needs and readily adapt to any situation at hand. MegaReach has a proven track record in effective public relations and marketing communications brought about by its extensive professional experience in these fields. The company was founded by radio broadcaster Joy Gador and newspaperman Arnel Medrano, both with more than 20 years of experience in various fields of communication other than journalism. A radio-TV producer and announcer, Joy Gador served the government media arm under the Office of the President for over 15 years and had subsequent stints with the Philippine Department of Tourism in various capacities, including events organizing and project management, when she headed its Special Events Division. Working under the Office of the Tourism Secretary, Ms. Gador handled media relations and press conferences for international and local media, especially in the Ms. Universe Pageant when it was held in Manila, Philippines in 1994. On the other hand, Mr. Medrano had extensive experience in advertising, marketing communications, journalism, and public relations over the past 30 years, during which he had been involved in various projects ranging from crisis PR management to brand development, strategic planning, litigation support, political PR, consumer marketing, creative writing, and editorial work, policy advocacy, and market-oriented CSR activities, among many others. His PR stints involved prestigious companies and organizations, including the country’s premier political party, and popular consumer brands that range from cigarettes to shampoos, and such industries as construction, agriculture, pharmaceuticals, food, energy, information technology, and tourism. |
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